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Welcome to The Dannon Project

The Dannon Project is a 501(c)(3) non-profit organization that helps unemployed or underemployed at-risk youth and non-violent returning citizens reentering society.


The Dannon Project envisions a community where returning citizens and at-risk youth have the tools and support needed to become law-abiding productive citizens who participate in building healthy and safe communities. We provide supportive services that include short term training, certifications, job placement, and re-entry case management services to repair, restore, and renew the lives of our participants.  

Our intensive case management system and extensive referral network allow us to begin working with incarcerated persons six months prior to release. Our goal for effective prisoner reentry services is to interrupt the cycle of recidivism and help people successfully return to and remain in communities in Alabama and South Carolina.


We not only restore their lives but, the lives of their families too giving everyone a second chance for achieving life success. We also work to ensure communities are prepared to support returning citizens with housing, jobs, medical services, and positive social connections.  We work with different industries to help each participant attain and keep a job that aligns with their interest and skill set. Our estimated job retention rate for program participants two years post-graduation is 96 percent!

For Executive Director Kerri Pruitt, life is about second chances. After the untimely death of her brother-in-law Dannon, who was killed by a recently released prisoner, Kerri was compelled to create a re-entry program for returning citizens. The Dannon Project helps these individuals assimilate into their communities and gives them a second chance at becoming productive citizens.

Our Upcoming Events

Join us Octtober 5, 2019, for Tour de Brewers XV – Oktoberfest! 

Tour de Brewers is a roughly 11K informal charity run/ride/brewery crawl supporting The Dannon Project that combines the “fun” of a fun run with the real fun of tasting great Birmingham local brews.


The running/cycling event starts at 11am at Tin Roof Birmingham.  As a participant you will receive a race bib with 5 vouchers each good for a craft beer at any of the stops on the event.  Stops/Breweries this year include Avondale Brewing Company, Back Forty Birmingham, Birmingham District Brewing, Cahaba Brewing Company, Ghost Train Brewing, Good People Brewing Company, Hop City Birmingham (hosting Interstellar Ginger Beer), and TrimTab Brewing Company.  Also included is a commemorative t-shirt and and exciting post-run/ride party with live music back at Tin Roof where you can win some great prize giveaways!  This is a grassroots event where you get to choose the route to each stop and choose which stops you want to go to.  Don’t worry if you don’t know the area, we provide maps and there are plenty of friendly participants and volunteers on the event that will help you find your way.


All of this fun, plus knowing you are supporting your local nonprofit, The Dannon Project, as we impact the Birmingham community by providing services to promote permanent employment, holistic health, and stable families amongst poor and at-risk communities.  Everyone wins!


Clink the link below to register:

Tour de Brewers XV – Oktoberfest – October 5, 2019

You Can Help by Making a Donation Today

The New Ribbon Campaign

TDP would like to introduce to you our NEW Green Ribbon Campaign! We hope by promoting our green ribbon campaign that it will raise awareness about the issues that previously incarcerated persons (PIP) face when reentering communities across America. Your support is needed to make this campaign a success.

Participant Spotlight

Help Through Amazon Smile


Shop AmazonSmile and the AmazonSmile Foundation will donate 0.5% of eligible product purchases to the Dannon Project once you select us as your charitable organization of choice.